WWE is Devaluing Finishing Maneuvers with John Cena vs. Kevin Owens Feud

By 10:42 p.m. , ,

John Cena defeated Kevin Owens for the second-consecutive pay-per-view, and he only needed five finishers to do so. 
Eight finishing moves were used in total during the match, and seven of them were either broken up or resulted in a nearfall.


This has been a theme in the otherwise entertaining series of matches between Owens and Cena. With every match, WWE puts less value on the finishing moves in favor of a more long-term payoff. The logic behind this isn't completely flawed, but finishing maneuvers lose their purpose each time they fail to end a match.
Fans are slowly being trained to wait until multiple signature moves are employed before getting truly emotionally invested in a finishing sequence. In time, this will make them numb to much of the match, and the novelty of an otherwise powerful move will die.